the racket scientist branding
the racket scientist branding
BRAND IDENTITY
BRAND IDENTITY
/MARCH–MAY 2025
/MARCH–MAY 2025
overview
this logo branding project was commissioned by the racket scientist, a badminton content creator. he requested a logo that was sleek, but has eye catching colors with some minimal fun elements.
this logo branding project was commissioned by the racket scientist, a badminton content creator. he requested a logo that was sleek, but has eye catching colors with some minimal fun elements.
communicating with the client
to better understand the client’s vision, i gather information on what logos he already likes an what elements he’d like to avoid. i researched other sport content creator logos, badminton racket brands, and car brands for inspiration. he also specifically requested a logo with no face graphic or vector, minimalist letter or shape graphics, and something that is simple and recognizable.
to better understand the client’s vision, i gather information on what logos he already likes an what elements he’d like to avoid. i researched other sport content creator logos, badminton racket brands, and car brands for inspiration. he also specifically requested a logo with no face graphic or vector, minimalist letter or shape graphics, and something that is simple and recognizable.
sketching
in my initial sketches, i wanted to highlight the badminton equipment as the client is known for reviewing rackets. i also wanted to experiment with using the full channel name, “the racket scientist,” or just the initials, “rs.” the client liked 2, 6, and 8 the most, but ended up picking 2 as it had the best balance in composition.
in my initial sketches, i wanted to highlight the badminton equipment as the client is known for reviewing rackets. i also wanted to experiment with using the full channel name, “the racket scientist,” or just the initials, “rs.” the client liked 2, 6, and 8 the most, but ended up picking 2 as it had the best balance in composition.
making iterations
building off of concept 2, i sketched more iterations, experimenting with the placements and angles of the racket and letters. the client liked interations of 2.2, 2.4, and 3.2, which i vectorized for more refined feedback. we came to the conclusion that design #2 was too crowded and would look messy and with different colors. the layout of design #3 was the most balanced and the most flexible as it would be easy to expand into different dimensions. however, the design of the racket itself wasn’t clear as it could be mistaken for other items.
building off of concept 2, i sketched more iterations, experimenting with the placements and angles of the racket and letters. the client liked interations of 2.2, 2.4, and 3.2, which i vectorized for more refined feedback. we came to the conclusion that design #2 was too crowded and would look messy and with different colors. the layout of design #3 was the most balanced and the most flexible as it would be easy to expand into different dimensions. however, the design of the racket itself wasn’t clear as it could be mistaken for other items.
Refining the Design
Refining the Design
Refining the Design
I made further variations on Design #3 by experimenting with how much of the racket is showing. I also used half a shuttlecock to explore diffferent compositions and levels of visual balance.
I made further variations on Design #3 by experimenting with how much of the racket is showing. I also used half a shuttlecock to explore diffferent compositions and levels of visual balance.
I made further variations on Design #3 by experimenting with how much of the racket is showing. I also used half a shuttlecock to explore diffferent compositions and levels of visual balance.
Deciding the Typeface
Deciding the Typeface
Deciding the Typeface
I went on Adobe Fonts and looked for typefaces that gave a sporty feel. I sent these options to the client and he liked Poster Gothic Cond, Refrigerator Deluxe, and Komu A the most. We also wanted to experiment using italicized text to add movement to the design, which envoked a sporty, upbeat vibe for the channel.
I went on Adobe Fonts and looked for typefaces that gave a sporty feel. I sent these options to the client and he liked Poster Gothic Cond, Refrigerator Deluxe, and Komu A the most. We also wanted to experiment using italicized text to add movement to the design, which envoked a sporty, upbeat vibe for the channel.
I went on Adobe Fonts and looked for typefaces that gave a sporty feel. I sent these options to the client and he liked Poster Gothic Cond, Refrigerator Deluxe, and Komu A the most. We also wanted to experiment using italicized text to add movement to the design, which envoked a sporty, upbeat vibe for the channel.
Experimenting with the Typeface
Experimenting with the Typeface
Experimenting with the Typeface
i used the chosen typefaces with the shuttlecock and chopped off racket design. He was drawn to the designs with italicized letters and liked Poster Gothic Cond typeface the best as it was the most visually balanced with the shuttlecock/racket.
i used the chosen typefaces with the shuttlecock and chopped off racket design. He was drawn to the designs with italicized letters and liked Poster Gothic Cond typeface the best as it was the most visually balanced with the shuttlecock/racket.
i used the chosen typefaces with the shuttlecock and chopped off racket design. He was drawn to the designs with italicized letters and liked Poster Gothic Cond typeface the best as it was the most visually balanced with the shuttlecock/racket.
Deciding the Style
Deciding the Style
Deciding the Style
The client wanted ilght and dark variations of the design. I started working on the color palette and experimented with the text style. He liked the dropshadow idea, but wanted to make it solid instead of an outline.
The client wanted ilght and dark variations of the design. I started working on the color palette and experimented with the text style. He liked the dropshadow idea, but wanted to make it solid instead of an outline.
The client wanted ilght and dark variations of the design. I started working on the color palette and experimented with the text style. He liked the dropshadow idea, but wanted to make it solid instead of an outline.
Final Designs
Final Designs
Final Designs
The are the final light and dark versions of The Racket Scientist’s logos, created to maintain visual consistency and
adaptability across a range of backgrounds, materials, and digital or print formats. Designing both variations ensures the
logo remains clear, impactful, and recognizable in different environments, from team uniforms and merchandise to
promotional graphics and social media.
The are the final light and dark versions of The Racket Scientist’s logos, created to maintain visual consistency and
adaptability across a range of backgrounds, materials, and digital or print formats. Designing both variations ensures the
logo remains clear, impactful, and recognizable in different environments, from team uniforms and merchandise to
promotional graphics and social media.
The are the final light and dark versions of The Racket Scientist’s logos, created to maintain visual consistency and adaptability across a range of backgrounds, materials, and digital or print formats. Designing both variations ensures the
logo remains clear, impactful, and recognizable in different environments, from team uniforms and merchandise to promotional graphics and social media.
Impact & Next Steps
Impact & Next Steps
Impact & Next Steps
With the design finalized, the client officially updated his YouTube channel logo. To potentially help the client grow his viewership and channel in the future, we also brainstormed possible merchandise together.
With the design finalized, the client officially updated his YouTube channel logo. To potentially help the client grow his viewership and channel in the future, we also brainstormed possible merchandise together.
With the design finalized, the client officially updated his YouTube channel logo. To potentially help the client grow his viewership and channel in the future, we also brainstormed possible merchandise together.
the racket scientist branding
the racket scientist branding
BRAND IDENTITY
/MARCH–MAY 2025
overview
this logo branding project was commissioned by the racket scientist, a badminton content creator. he requested a logo that was sleek, but has eye catching colors with some minimal fun elements.
communicating with the client
to better understand the client’s vision, i gather information on what logos he already likes an what elements he’d like to avoid. i researched other sport content creator logos, badminton racket brands, and car brands for inspiration. he also specifically requested a logo with no face graphic or vector, minimalist letter or shape graphics, and something that is simple and recognizable.
sketching
in my initial sketches, i wanted to highlight the badminton equipment as the client is known for reviewing rackets. i also wanted to experiment with using the full channel name, “the racket scientist,” or just the initials, “rs.” the client liked 2, 6, and 8 the most, but ended up picking 2 as it had the best balance in composition.
making iterations
building off of concept 2, i sketched more iterations, experimenting with the placements and angles of the racket and letters. the client liked interations of 2.2, 2.4, and 3.2, which i vectorized for more refined feedback. we came to the conclusion that design #2 was too crowded and would look messy and with different colors. the layout of design #3 was the most balanced and the most flexible as it would be easy to expand into different dimensions. however, the design of the racket itself wasn’t clear as it could be mistaken for other items.
the racket scientist branding
BRAND IDENTITY
/MARCH–MAY 2025
overview
this logo branding project was commissioned by the racket scientist, a badminton content creator. he requested a logo that was sleek, but has eye catching colors with some minimal fun elements.
communicating with the client
to better understand the client’s vision, i gather information on what logos he already likes an what elements he’d like to avoid. i researched other sport content creator logos, badminton racket brands, and car brands for inspiration. he also specifically requested a logo with no face graphic or vector, minimalist letter or shape graphics, and something that is simple and recognizable.
sketching
in my initial sketches, i wanted to highlight the badminton equipment as the client is known for reviewing rackets. i also wanted to experiment with using the full channel name, “the racket scientist,” or just the initials, “rs.” the client liked 2, 6, and 8 the most, but ended up picking 2 as it had the best balance in composition.
making iterations
building off of concept 2, i sketched more iterations, experimenting with the placements and angles of the racket and letters. the client liked interations of 2.2, 2.4, and 3.2, which i vectorized for more refined feedback. we came to the conclusion that design #2 was too crowded and would look messy and with different colors. the layout of design #3 was the most balanced and the most flexible as it would be easy to expand into different dimensions. however, the design of the racket itself wasn’t clear as it could be mistaken for other items.
the racket scientist branding
BRAND IDENTITY
/MARCH–MAY 2025
overview
this logo branding project was commissioned by the racket scientist, a badminton content creator. he requested a logo that was sleek, but has eye catching colors with some minimal fun elements.
communicating with the client
to better understand the client’s vision, i gather information on what logos he already likes an what elements he’d like to avoid. i researched other sport content creator logos, badminton racket brands, and car brands for inspiration. he also specifically requested a logo with no face graphic or vector, minimalist letter or shape graphics, and something that is simple and recognizable.
sketching
in my initial sketches, i wanted to highlight the badminton equipment as the client is known for reviewing rackets. i also wanted to experiment with using the full channel name, “the racket scientist,” or just the initials, “rs.” the client liked 2, 6, and 8 the most, but ended up picking 2 as it had the best balance in composition.
making iterations
building off of concept 2, i sketched more iterations, experimenting with the placements and angles of the racket and letters. the client liked interations of 2.2, 2.4, and 3.2, which i vectorized for more refined feedback. we came to the conclusion that design #2 was too crowded and would look messy and with different colors. the layout of design #3 was the most balanced and the most flexible as it would be easy to expand into different dimensions. however, the design of the racket itself wasn’t clear as it could be mistaken for other items.
