jay ma photography logo
jay ma photography logo
BRAND IDENTITY
BRAND IDENTITY
/OCTOBER 2025
/OCTOBER 2025
overview
this logo branding project was commissioned by jay ma photography, a sport photographer. she requested a logo that included a shuttlecock and camera elements to capture her branding of taking pictures for badminton events.
this logo branding project was commissioned by jay ma photography, a sport photographer. she requested a logo that included a shuttlecock and camera elements to capture her branding of taking pictures for badminton events.
communicating with the client
the client wanted a logo that was minimal and easily recognizable, while also not restricting her work to badminton photography. she gave me examples of what logos she liked and based on her visual references, i started sketching.
the client wanted a logo that was minimal and easily recognizable, while also not restricting her work to badminton photography. she gave me examples of what logos she liked and based on her visual references, i started sketching.
ideating
i experimented with the ratio of the text as well as having capital letters and/or lowercase letters. i also gave the client different variations of a green and blue color palette to choose from. she requested to have her brand name in all capital letters using a sans serif typeface, the camera and text in blue, and the shuttlecock in green using the darkest color palette.
i experimented with the ratio of the text as well as having capital letters and/or lowercase letters. i also gave the client different variations of a green and blue color palette to choose from. she requested to have her brand name in all capital letters using a sans serif typeface, the camera and text in blue, and the shuttlecock in green using the darkest color palette.
Ideating
I experimented with the ratio of the text as well as having capital letters and/or lowercase letters. I also gave the client different variations of a green and blue color palette to choose from. She requested to have her brand name in all capital letters using a Sans Serif typeface, the camera and text in blue, and the shuttlecock in green using the darkest color palette.
I experimented with the ratio of the text as well as having capital letters and/or lowercase letters. I also gave the client different variations of a green and blue color palette to choose from. She requested to have her brand name in all capital letters using a Sans Serif typeface, the camera and text in blue, and the shuttlecock in green using the darkest color palette.
Deciding the Typeface
I shared four different typeface options, and she liked 1 the best. She also requested to have the line thickness of the
graphic match the weight of the typeface, the graphic to match the height of the text, and for the entire design to be
one color for visual consistency.
I shared four different typeface options, and she liked 1 the best. She also requested to have the line thickness of the
graphic match the weight of the typeface, the graphic to match the height of the text, and for the entire design to be
one color for visual consistency.
Refining
The shuttlecock detail became unclear at the selected type weight, so after testing a thinner weight with minimal improvement, I simplified the shuttlecock by reducing line detail. The client preferred the logo in solid black over the colored variations. I also refined the design by aligning the text height with the right side of the camera rather than the full graphic.
The shuttlecock detail became unclear at the selected type weight, so after testing a thinner weight with minimal improvement, I simplified the shuttlecock by reducing line detail. The client preferred the logo in solid black over the colored variations. I also refined the design by aligning the text height with the right side of the camera rather than the full graphic.
Making Variations
In addition, the client requested a 1:1 logo for use as an Instagram profile picture, so I experimented with varying the
scale of the graphic relative to the typography. She liked the text its original size and wanted the width of the graphic
match the width of “JAY MA.”
In addition, the client requested a 1:1 logo for use as an Instagram profile picture, so I experimented with varying the
scale of the graphic relative to the typography. She liked the text its original size and wanted the width of the graphic
match the width of “JAY MA.”
final design
with the design finalized, the client officially updated her instagram profile picture and website logo.
with the design finalized, the client officially updated her instagram profile picture and website logo.
jay ma photography logo
jay ma photography logo
BRAND IDENTITY
/OCTOBER 2025
overview
this logo branding project was commissioned by jay ma photography, a sport photographer. she requested a logo that included a shuttlecock and camera elements to capture her branding of taking pictures for badminton events.
communicating with the client
the client wanted a logo that was minimal and easily recognizable, while also not restricting her work to badminton photography. she gave me examples of what logos she liked and based on her visual references, i started sketching.
ideating
i experimented with the ratio of the text as well as having capital letters and/or lowercase letters. i also gave the client different variations of a green and blue color palette to choose from. she requested to have her brand name in all capital letters using a sans serif typeface, the camera and text in blue, and the shuttlecock in green using the darkest color palette.
final design
with the design finalized, the client officially updated her instagram profile picture and website logo.
jay ma photography logo
BRAND IDENTITY
/OCTOBER 2025
overview
this logo branding project was commissioned by jay ma photography, a sport photographer. she requested a logo that included a shuttlecock and camera elements to capture her branding of taking pictures for badminton events.
communicating with the client
the client wanted a logo that was minimal and easily recognizable, while also not restricting her work to badminton photography. she gave me examples of what logos she liked and based on her visual references, i started sketching.
ideating
i experimented with the ratio of the text as well as having capital letters and/or lowercase letters. i also gave the client different variations of a green and blue color palette to choose from. she requested to have her brand name in all capital letters using a sans serif typeface, the camera and text in blue, and the shuttlecock in green using the darkest color palette.
final design
with the design finalized, the client officially updated her instagram profile picture and website logo.
jay ma photography logo
BRAND IDENTITY
/OCTOBER 2025
overview
this logo branding project was commissioned by jay ma photography, a sport photographer. she requested a logo that included a shuttlecock and camera elements to capture her branding of taking pictures for badminton events.
communicating with the client
the client wanted a logo that was minimal and easily recognizable, while also not restricting her work to badminton photography. she gave me examples of what logos she liked and based on her visual references, i started sketching.
ideating
i experimented with the ratio of the text as well as having capital letters and/or lowercase letters. i also gave the client different variations of a green and blue color palette to choose from. she requested to have her brand name in all capital letters using a sans serif typeface, the camera and text in blue, and the shuttlecock in green using the darkest color palette.
final design
with the design finalized, the client officially updated her instagram profile picture and website logo.
